Work
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Building a Promising Future for a Research Nonprofit
I helped the Karen Toffler Charitable Trust, a medical nonprofit, create researcher spotlights, social media posts, and website copy to further their mission.
This content has helped the Trust form valuable partnerships with UCLA, Johns Hopkins University, Harvard, and other institutions, researchers, and supporters.
Creating Community with Thoughtful Social Media Content
I helped Astrobrights create a social media strategy and ongoing social media content to increase awareness, expand their audience, generate sales, and create a sense of community.
Recently, Astrobrights increased impressions by over 2,500% in one year to over 4 million, driven largely by Pinterest.
Educating Potential Customers for a B2B Media Company
Cox Media wanted a new website that spoke directly to potential customers and better explained their audience-first approach. I worked closely with their talented team to implement these goals with fresh website copy.
As a result, the new site won a Web Excellence Award, and inbound leads increased by 21%. User satisfaction and engagement also increased.
Increasing Web Traffic for a Regional Healthcare Company
I supported the SEO efforts for the launch of AdventHealth.com. This included writing and publishing web copy and meta data.
This led to an increase of 216% in organic search traffic, with over 1.5 million visits per month and contributing to 53% of web-based appointments and leads.
Additional Writing and Copyediting Samples
Writing
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Apt2B social posts
Copyediting