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About

Work with an experienced content marketer, copyeditor, and writer for all your business content needs.

Summary

I am a content marketer, copyeditor, and writer with over 10 years of experience developing and executing comprehensive content strategies that drive engagement and revenue growth for B2B and B2C clients.

 

I have a proven track record in leading content teams, collaborating across departments, aligning initiatives with business goals, and using various formats and distribution channels to execute content marketing strategies.

I also have detailed knowledge of web copy best practices, SEO, social media, project management, and audience insights.

Work experience

AW Content Solutions

President and Owner

July 2024 - Present

Work with a variety of agencies and SMBs to create content strategies and write copy that increases awareness, consideration, and conversions.

Dragon Army

VP of Content and

Content Director

Feb 2020 – July 2024

Mentored and led a team of writers and marketing specialists. Edited deliverables to ensure high quality and consistency. Strategized and executed content across a wide variety of projects.

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  • Strategized and implemented a digital marketing campaign for a regional furniture retailer, driving a 295% increase in impressions.

  • Co-wrote and optimized copy for the new Great Clips website, increasing the “likelihood to recommend” rating from 3.4 to 4.6 and increasing SERP feature rankings by 23%.

  • Strategized and wrote copy for TK Elevator’s website, leading to a 37% increase in web traffic and a 244% increase in form completions year over year.

  • Earned Employee of the Year award due to excellence in performance and teamwork.

  • Additional clients included State Farm, Centers for Disease Control and Prevention, IHG, The Coca-Cola Company, TK  Elevator, The Health Plan, The Carter Center, Cox Business, Cox Media, and Atlanta History Center.

Freelance Marketer and Writer

Dec 2013 – Feb 2020

Edited and wrote website copy, blog posts, marketing materials, and client reports.

 

  • Implemented SEO improvements and wrote optimized copy for a leading regional healthcare provider, increasing organic traffic by 216% to more than 1.5 million monthly visits.

  • Wrote copy for dozens of websites across a wide variety of industries, including construction, SaaS, retail, and hospitality.

  • Edited novels, short stories, and personal histories for independent authors.

Education

UC Berkeley Extension

Brigham Young University

Professional Sequence in Editing

BA English Education

Minor in Mathematics

Graduated magna cum laude

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